PACKGAMI
Lip balm tins are among the smallest packs in beauty, which makes every millimetre of the lid count. A word on what you see here: the Packgami engine's only tin today is a 250 g reference tin, 85 mm across. The sizes table and drawing show that tin as the closest shape we can render, not a lip balm tin. Real lip balm tins are much smaller, and we're adding them. Until then, the design advice below applies, and the numbers should come from your supplier.
The shape still teaches the same lesson at any size. A shallow round tin is seen almost entirely from the top. The side wall is a thin ring, and the base is the only other flat surface.
Design tips
- Design the lid as the whole pack. On a tin a few centimetres across, the lid carries the brand and the flavour or scent, and little else. Two pieces of information, set large, beat five set small.
- Choose a lid label or a printed tin. A round sticker on a plain tin suits short runs and lets one tin stock serve many flavours. Printed or embossed tins look more finished but usually come with a minimum order, so they suit a settled range.
- Put the small print on the base. Batch number, period-after-opening, address and ingredients fit on a round base label, which keeps the lid clean.
- Pick the lid closure for pockets and bags. Slip lids can work loose in a pocket or a handbag and leave balm on everything. Screw-thread tins stay shut. Decide before you design, because the two have different rim details on the lid.
- Check the type at real size. Print the lid artwork at 100% and hold it at arm's length. Body copy that reads well on screen often disappears on a lid this small.
