Body butter is thick and scooped out by the handful, and it is often made in small batches by indie brands. That shapes the jar: a wide mouth, a generous size and a lid that seals properly. Our 250 ml reference jar is 80 mm across with a 63 mm tall side band; the 100 ml jar, 62 mm across, suits trial and travel sizes.
Shea, mango and cocoa butters soften in warm weather and can set grainy when they cool again. Packaging can't fix a formula, but it can keep a softened butter inside the jar and show the customer that nobody has opened it.
Design tips
- Lead with the scent. Body butter is bought on scent and feel more than on actives. Name the scent in large type on the front, such as "Cocoa and Orange", and put the butter base underneath it.
- Design for a long, low panel. The 250 ml band is about 251 mm around and 63 mm tall. Wide, horizontal artwork that wraps round the jar tends to suit it better than a narrow portrait label.
- Seal the lid seam for shipping. A shrink band or a small sticker across the lid and the jar wall holds a lid shut in a warm parcel and shows the jar hasn't been opened.
- Use a label that copes with greasy hands. Body butter is applied with the hands and the jar is picked up straight after. A film label or a laminated paper won't go see-through where fingers touch it.
- Leave a box for the batch number. Small-batch makers often stamp or write batch numbers by hand. Design a clear space on the back or base label for it, so it doesn't land on top of the artwork.







